If you've been feeling discouraged about the state of the fashion industry, you're not alone. With major retailers like Forever 21, Hudson's Bay, and Neiman Marcus's flagship store i...
Why Fashion Entrepreneurs Need to Take Risks and Invest in Their Brand's Growth
Mar 31, 2025
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As a fashion entrepreneur, it’s easy to feel like you’ve done everything right. You’ve built a beautiful brand, you’re passionate about your products, and you’re sure people should love it too. But th...
Marketing Strategies for Emerging Clothing Brands
Nov 22, 2024
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In today’s highly competitive fashion market, it’s more important than ever for brands to stand out and attract the attention of their target customers. Effective marketing strategies are the key to b...
Creating a Sustainable Knitwear Collection: Insights from Kate Knight
Nov 15, 2024
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The sustainable fashion movement is rapidly gaining traction, and knitwear is playing a role in this shift. Whether it's cozy sweaters or elegant cardigans, knitwear offers designers the chance to cre...
Beginner to Fashion Entrepreneur: Your Guide to Launching a Successful Clothing Line Without Any Prior Experience
Oct 23, 2024
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Are you a budding fashionista with dreams of creating your own clothing line? Do you crave the freedom to express your unique style and turn it into a profitable business? Look no further—this article...
The Ultimate Black Friday Success Guide for Clothing Brands: How to Make Your Biggest Sales Yet
Oct 18, 2024
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Black Friday is one of the biggest opportunities of the year for clothing brands to boost sales and grow their customer base. But as an emerging designer, you may feel like it’s hard to compete with t...
How to Prepare for Sourcing at MAGIC: Essential Tips for Fashion Brands
Aug 21, 2024
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Hey friends, welcome back to the blog! I recently received a great question in my Instagram DMs, and I thought it would be helpful to share it here since many of you might have similar questions. Let’...
From Selfridges to Net-a-Porter: Insights from a Retail Buyer
Jul 26, 2024
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In the world of fashion retail, buyers play a crucial role in determining what brands and items make it onto store shelves. To get an insider's perspective, we recently had a conversation with Thea, a...
Translating Your Brand's Story When Selling to Retail Stores
Jul 05, 2024
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Today I’m excited to explore a crucial topic for mission-based, purpose-driven brands: how to effectively translate your brand mission into the wholesale market. Today, we'll discuss strategies to mai...
How to Get Your Clothing Brand into Retail Stores | A Comprehensive Guide
Jun 25, 2024
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If you're looking to get your clothing brand into retail stores, you've come to the right place. In this post, we’ll provide an in-depth, step-by-step guide to help you navigate the process. From iden...